From June 14th-18th, The Coolhaus mobile ice cream truck was slinging free ice cream sandwiches throughout Los Angeles county courtesy of (my favorite,) USA Networks. The truck was stationed in two hour intervals at various movie and television studios, film academies, wine tastings and events.
The Coolhaus flavors were cleverly assigned to/named after 8 of USA’s top popular summer shows:
The Monk – Vanilla Bean
White Collar – Mint Chip
Law and Order, Criminal Intent – Blood Orange
Royal Pains – Balsamic Fig and Mascarpone
Burn Notice – Red Velvet
The American Character – Cinnamon
In Plain Sight – Chocolate Chipotle
The Psych – Brown Butter and Candied Bacon
Each sandwich comes with your choice of homemade cookie:
And the paper wrapping is edible!
I love Bacon so I chose The Psych on a Ginger Cookie. I thought it was one of the more unique combos, and can confirm that the sweetness of the brown sugar and crispy saltiness of the bacon was pure heaven.
For now, this appears to be a one-time promotional opportunity that I wanted to share. It wouldn’t surprise me if USA or another network comes up with a similar idea to preview their fall lineup. As there are a plethora of Food Truck cuisines… the possibilities are endless.
And if you happen to live in Los Angeles or Austin, you can check the trucks twitter at http://twitter.com/COOLHAUS, to get their current location and taste their hearty ice cream sandwiches, filled with unique ice cream flavors, all priced at $4 each.